Case Study - Chillbasket - Grocery Delivery E-Commerce Startup
Chillbasket was launched in 2021 and ran for 3 months with losses mounting every month. With no profits in sight. So we accepted failure to become Profitable and shut it.
- Client
- Self Funded Startup
- Year
- Service
- Grocery Delivery, E-Commerce Startup

Overview
Chillbasket was a grocery delivery startup that aimed to provide a seamless online shopping experience for customers. Despite our best efforts, the business struggled to gain traction and ultimately had to shut down after just three months of operation.
Who was Involved?
- Founders of Chillbasket
- Chillbasket Delivery Boys
- Chillbasket Customer Executive Team
- Wholesale Partners
Chillbasket was a learning experience for all of us involved. We gained valuable insights into the grocery delivery market and the challenges of operating on thin margins.

Founder of Chillbasket
- Margins
- Low
- Seamless supply chain
- No
- Operational costs
- High
- Sustainable practices
- No